Case Studies

Real businesses. Measurable outcomes.

Every project starts with a clear goal. Here is how we helped four Florida businesses hit theirs.

Local BusinessDental ClinicClermont, FL

Sunshine Dental Group

6 months

+292% new patient inquiries in 6 months

Goal

Increase new patient inquiries from organic search and reduce dependence on word-of-mouth referrals.

What We Did

  • Full technical SEO audit and 47 on-page fixes (broken links, missing meta, slow pages)
  • Google Business Profile overhaul with weekly posts and review response strategy
  • Local keyword targeting for 12 procedure-related terms (e.g., 'teeth whitening Clermont FL')
  • Monthly blog content plan: 4 articles/month on dental health topics
  • Conversion tracking setup via Google Analytics 4 + call tracking

Results

  • Ranked page 1 for 8 of 12 target keywords
  • Organic traffic increased 210%
  • New patient inquiries: 12/mo to 47/mo (+292%)
  • Google Business Profile views up 340%
E-commerceE-commerce / Pet RetailOrlando, FL

PawPrint Pet Supply

4 months

ROAS from 1.2x to 3.8x in 4 months

Goal

Improve return on ad spend and reduce cart abandonment that was bleeding revenue.

What We Did

  • Restructured Google Shopping campaigns with product-level segmentation and negative keyword cleanup
  • Launched Facebook/Instagram retargeting funnel (view content > add to cart > purchase)
  • Redesigned checkout flow: reduced steps from 5 to 2, added trust badges and express pay
  • Built 4-email abandoned cart sequence with personalized product recommendations
  • Installed server-side conversion tracking for accurate ROAS reporting

Results

  • ROAS improved from 1.2x to 3.8x
  • Cart abandonment dropped 35%
  • Monthly revenue increased 62%
  • Email sequences recovered $8,200/mo in abandoned carts
Professional ServicesLegal / Personal InjuryWinter Garden, FL

Rodriguez & Associates Law

3 months

+18 qualified leads/month from social in 60 days

Goal

Build a referral-independent pipeline through social media and content marketing.

What We Did

  • Developed LinkedIn + Facebook content calendar: 3 educational posts/week + 1 client story
  • Created short-form video scripts (Reels/Shorts) explaining common legal questions
  • Designed lead magnet: 'Your Free Accident Claim Checklist' with landing page + thank-you sequence
  • Ran targeted Facebook ads to ZIP codes within 15-mile radius, lookalike audiences
  • Set up UTM tracking + CRM integration to tie social touches to signed clients

Results

  • 420 new followers across platforms in 90 days
  • 18 inbound calls/month from social channels
  • Lead magnet downloaded 230 times
  • 3 new retainer clients attributed directly to social content
Brand LaunchHome Services / HVAC & PlumbingClermont, FL

GreenShield Home Services

8 weeks

200+ leads in first quarter, CPA $22 (industry avg $45+)

Goal

Launch a brand-new home services company with a complete digital presence from zero.

What We Did

  • Full brand identity: logo, color palette, typography, business cards, vehicle wrap design
  • Designed and built a 6-page conversion-optimized website with service area pages
  • Google Business Profile creation and initial review-generation strategy
  • Opening-month Google Ads campaign: Search + Local Services Ads targeting Clermont, Minneola, Groveland
  • Installed call tracking, form tracking, and Google Analytics 4 from day one

Results

  • Full brand identity delivered in 2 weeks
  • Website launched 4 weeks after kickoff
  • 200+ leads generated in first quarter
  • Google Ads CPA: $22 (industry avg $45+)

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